ESPRIT, always so smartly dressed in red, is now helping French rally racers see red of a different kind.

The red line on the RPM gauge is the coveted color for Speed Aventure, a company for which ESPRIT customer CBPL supplies car parts that will see it through the current edition of Trophée Andros, the French national ice-racing championship.

On the lookout for a new sponsor, Patrick Desmonnet of Speed Aventure approached French ESPRIT reseller MHAC Technologies about the possibility of recruiting DP; when Director Jean-Louis Collange of MHAC approached DP Europe about the opportunity, a technical collaboration was born.

“As the builder of their car parts is an ESPRIT customer [CBPL Industries], we are offering additional services and options," said DP Europe Executive Assistant Hélène Horent of the partnership.

The seven rally-car races that make up Trophée Andros ends January 31, 2009.

At right, from top to bottom:

1. Driver Patrick Desmonnet prepares to climb into the bucket seat for the Val Thorens segment of Trophée Andros.

2-3. Speed Aventure at Val Thorens.

Additional photos and a flyer are attached below.